Privacy Policy

Introduction

This Privacy Policy describes how Prasatham Products Pvt. Ltd. and its affiliates (collectively referred to as “Prasatham Products Pvt. Ltd.”, “we,” “our,” or “us”) collect, use, share, protect, or otherwise process your personal information through our website [esragro.com] (hereinafter referred to as the “Platform”).

Please note that you may browse certain sections of the Platform without registering with us. We do not offer any product or service outside India through this Platform, and your personal data will primarily be stored and processed in India.

By visiting this Platform, providing your information, or availing of any product or service offered on the Platform, you expressly agree to be bound by this Privacy Policy, the Terms of Use, and any applicable product/service terms and conditions. You also agree that your use of the Platform will be governed by the laws of India, including but not limited to laws relating to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection of Information

We collect your personal data when you use our Platform, services, or otherwise interact with us during the course of our relationship. The types of personal data we may collect include (but are not limited to):

  • Information provided during sign-up or registration, such as name, date of birth, address, telephone/mobile number, and email ID.

  • Any identity or address proof you share with us.

  • Sensitive personal data (collected only with your consent) such as your bank account details, credit/debit card or other payment information, or biometric information (e.g., facial features or physiological information) for specific features available on the Platform, in accordance with applicable law(s).

You always have the option not to provide certain information by choosing not to use a particular service or feature on the Platform.

We may track your behavior, preferences, and other information you provide on the Platform. This data may be compiled and analyzed on an aggregated basis. We also collect information related to your transactions on our Platform or with third-party business partners. When such third parties collect your data directly, their privacy policies will apply. We are not responsible for the privacy practices or policies of third parties and recommend that you read their privacy policies before sharing any information.

If you receive an email or call from anyone claiming to represent Prasatham Products Pvt. Ltd. and asking for personal data such as debit/credit card PINs, net-banking or mobile banking passwords — do not provide such information. If you have already shared such details, please report it immediately to the relevant law enforcement authority.

Use of Information

We use your personal data to provide the services you request. Where we use your personal data for marketing, you will be given the option to opt out.

We use your data to:

  • Assist sellers and business partners in fulfilling orders.

  • Enhance customer experience and resolve disputes.

  • Troubleshoot problems and inform you about offers, products, and updates (online and offline).

  • Customize your experience.

  • Prevent, detect, and mitigate fraud and other illegal activities.

  • Enforce our terms and conditions.

  • Conduct marketing research, analysis, and surveys.

Your access to certain products or services may be affected if permission is not granted for data processing.

Sharing of Information

We may share your personal data internally within our group entities and affiliates to provide you access to services and products offered by them. These entities may market to you unless you opt out.

We may also disclose data to:

  • Sellers, business partners, logistics providers, payment service providers, and other third-party vendors involved in delivering our services.

  • Government or law enforcement agencies where required by law or legal process.

We may share information in good faith when such disclosure is necessary to:

  • Enforce our Terms of Use or Privacy Policy.

  • Respond to legal claims or violations.

  • Protect the rights, property, or safety of users or the general public.

Security Precautions

We adopt reasonable security practices and procedures to protect your personal data from unauthorized access, disclosure, loss, or misuse. When you access your account, we adhere to security standards to safeguard your data and use secure servers wherever applicable.

However, please note that transmission of data over the Internet is not entirely secure. By using the Platform, you acknowledge the inherent risks of online data transmission. You are responsible for maintaining the confidentiality of your login credentials.

Data Retention and Deletion

You can delete your account anytime via your profile settings. This will permanently remove your account information. You may also contact us using the details below for assistance.

If there are any pending grievances, transactions, or legal requirements, we may delay or refuse deletion until resolved.

We retain your personal data only as long as necessary for the purpose for which it was collected or as required by law. In some cases, we may retain anonymized data for analysis, research, or fraud prevention purposes.

Your Rights

You may access, update, or rectify your personal data directly through the functionalities available on the Platform.

Consent

By visiting our Platform or providing your information, you consent to the collection, use, storage, and disclosure of your data as described in this Privacy Policy.

If you share personal data relating to others, you represent that you have the authority to do so. You also consent to being contacted by us (or our affiliates, partners, or service providers) via SMS, WhatsApp, phone calls, or email for purposes mentioned herein.

You may withdraw your consent at any time by writing to the Grievance Officer (details below). Please include “Withdrawal of Consent for Processing Personal Data” in the subject line. Withdrawal of consent will apply prospectively and may limit or restrict certain services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices. We encourage you to review this page regularly. Where required by law, we will notify you of significant updates.

Grievance Officer

Name: Mr. Aravind
Designation: Agri Officer
Company: Prasatham Products Pvt. Ltd.
Address: 84, Jeevanatham Street, Opp. Amirtha Milk Dairy, Kollampalayam, Erode – 638002, Tamil Nadu, India
Phone: +91 87547 57333
Working Hours: Monday to Friday (9:00 AM – 6:00 PM)